7 Simple Ways a Blog Can Get You More Photography Clients
Well, one of the things that creative people (like artists, writers and, yes, photographers) forget is that you grow a business by marketing it – not necessarily by just being good at what you do. There are plenty of good photographers out there. So what’s the problem? Not all photography businesses have a huge budget to spend on marketing. In this post I’m going to talk about how you can start a blog (or use an existing one) to get you more clients for your photography business. I don’t run a photography blog but I’ve got a bit of experience with helping small businesses grow using content marketing.
Well, one of the things that creative people (like artists, writers and, yes, photographers) forget is that you grow a business by marketing it – not necessarily by just being good at what you do. There are plenty of good photographers out there. So what’s the problem? Not all photography businesses have a huge budget to spend on marketing. In this post I’m going to talk about how you can start a blog (or use an existing one) to get you more clients for your photography business. I don’t run a photography blog but I’ve got a bit of experience with helping small businesses grow using content marketing.
3 Steps to Gorgeous Landscape Images
During the writing of Digital Photography School’s latest eBook, Living Landscapes, I was forced to do some heavy
thinking about how I approach creative landscape composition in the field. At
this juncture, it is important to note that I avoid heavy thinking at all
costs. Thinking truly is the hardest work, especially when you are attempting
to simplify a process that is almost instinctual to you. However, my fear of
hard thinking is eclipsed by my fear of Editorial wrath, so I set aside a day,
dusted off a tantric chants CD and retired to my sweat-lodge teepee for some
quality time with sub-conscious me. Thirteen hours later I emerged, 12 kg
lighter and armed with two revelations, the first; I approach landscape
composition as a three step process. The second; my sub-conscious is a freaky
place that is best avoided in the future.
Beware Craigslist Scammers Hunting for
Gullible Wedding Photographers
If you’re a photographer looking for a
gig on Craigslist, be careful. As with virtually all the types of “help wanted”
listings found on the site, requests for photography services are often used by
scammers as a way of luring the naive. Scammers also regularly send out emails
to photographers advertising their services. Here’s how a typical scam might
work: First, you’re introduced to a photography gig that seems perfect for you.
The pay is great, and you feel qualified to do everything that’s asked.
Here’s a great video
by Reuters in which Bangkok-based photojournalist Damir Sagolj shares seven
things about photography he has learned over the years by working in the field.
They are: anticipate research, reach out, prioritize, practice, interact, and
be invisible. Although the tips are geared towards photojournalists trying to
document the issues of the world, many of them can be applied to everyday
photography as well.
Legal Rumble over the Critical
Elements of Wedding Photography
Earlier today, an Australian court put an end to a year-old tussle between
photographer George Ferris and newly-weds Jarrad and Sheree Mitchell over the
quality of the wedding photos he took for them. Although neither side really
won, the court did make an interesting statement that could serve as a
precedent in the future. One of the main pillars of the Mitchell’s argument was
that Ferris had missed several key moments, including their wedding kiss.
Ferris, on the other hand, called it “just a peck” and maintained that not all
moments could be captured. The court sided with Ferris.
This news bulletin was brought to you by Graham Mackay Photography
